“Social Media is a Mix of Sweet and Sour, becoming stronger every passing day. It can’t be avoided…It’s life!”
Starting as an entertainment Hub, people never thought that Social Media will emerge so strongly and ultimately will get so much value and importance in everyday lives. Almost every prominent Company, Institution and Individual keeps their presence on web through various online media sites such as Facebook, YouTube and Twitter etc. It’s a complete world where you have online presence of individuals, advertisements for commodities, selling ideas, introducing new talents to the world, shaping up view points and much more. Expression was never that enhanced before, people share their feelings electronically that were never thought a good ten (10) years ago. Social media is continuing to gain Power with the passage of time and getting respect and attention from all corners.
People do not have to wait for a long time in order to get their views posted/counted, you just have to log on and post whatever you think is right even from the PC worth Rs.5000. Vast variety of news now break for the first time here like we saw in famous Malik Riaz and Arsalan Iftikhar conflict. It is also used as a litmus test indicator of Public Opinion. Slowly and gradually it’s becoming a bench mark for Opinion making. Various surveys are also conducted on Facebook during live programs which give an initial idea of what people think for a given issue.
People in Social Media continue to vow their thoughts and often make a considerable impact on the mainstream media and politics. In fact outbursts on Social Media are the everyday things emerged out as feelings of masses. Everyday perspectives of such great variety were never seen before as now everybody has access to Social Media. Perspective raised from a very unpopular background can also gain a lot of attendance to make you famous overnight. Taking Pakistani point of view, WASU (a diehard Baloch Pakistani) who became famous by singing a song on Pakistan history and ultimately got involved with Shehzad Roy in the program ‘WASU AUR MEIN’ opening good food for thought. Then the latest sensation Osman Khalid Butt who gained popularity after his blogs on YouTube under the channel name TheLivingPicture.
Social media websites and pragrams are a great blessing for people residing overseas to be connected with loved ones which were never easy before. Nonresident Nationals keep in touch with their motherland and try to participate online with respect to discussion forums/threads on national problems. I also (residing outside Pakistan) make use of online media and sense of attachment is enhanced while we contact our relatives and friends residing in Pakistan and other parts of the world. My father recalls his memories when my uncle was residing in KSA and compares with recent times. He says that it was really much more trying for the whole family in past and we are really happy to see you on Skype every other day. Connecting is enhanced, people are relaxed!
Ethical use of Information and privacy is also a big issue while we talk about social media. Every now and then, we see the regulations and privacy options changing which at times is very difficult to grasp. Social Media groups may use your and my personal information for their own sake which might be undesirable for us. People using fake identity and blackmailing are also heinous acts which often denigrate Social Media.
Speaking about Social media, some people call it a conspiracy (from International forces) to gather overall information and mind control sort of thing. I have seen people who leave online community with all these fears across their minds. They might als0 be right up to some extent but by doing so they are surly missing a big source of information, intellect and entertainment. On a bigger picture nobody is stopping you to express yourself (you can limit your personal information) and equip with the kind of activity/information you want.
Online community is growing at a sprinting pace, people from all corners are joining hands to seek things and express themselves. Observing rapid development and effect on lives of people, it can be safely predicted that Social media will only become more powerful in future. It could also be used to take guidance for identifying needs, demands and desires of common man. Who knows it can drive various national policies with the passage of time. I see Social media becoming one of most powerful stakeholders in overall scenario thus effecting lives more than ever thought of…
Note: This Article was first published on the following address on 07th July, 2013
Article No: 04